As someone with multiple years in Market Development,
it is my job to identify and develop attractive opportunities
for growth while solidifying relationships with current
clients and customers. For the past 7 years, I have been
working with SMLC – PepsiCo, a major producer and
distributor of liquid refreshment beverages in Lebanon.
I am confident that KidzMondo is not only an excellent
opportunity to develop relationships with future consumers
of PepsiCo’s impressive roster of products, but it is also a
brilliant way at serving the community we operate in by
providing solidly educational yet entertaining family fun.
SMLC will do this by sponsoring a replica of a Pepsi Bottling
Plant at KidzMondo, so children will have the chance to
experience the fun and joy of producing the #1 soft drink
in Lebanon, Pepsi! We feel that children will instantly
identify and relate to our brand, and will enjoy learning
more about how their favorite beverages are made,
bottled, and distributed.
As a dedicated father of young daughter, I have always
experienced frustration at the lack of suitable places and
activities for our family to enjoy together on weekends
and holidays. Beyond my appreciation of the marketing
potential of the KidzMondo project, I strongly believe
the idea is something that Lebanon has needed for some
time. I am especially pleased that the concept is highly
educational, and gives children a chance to experience the
world of adults in a safe and responsible environment.
I am sure this concept will succeed on a national level.
Moreover, I believe that this project will be beneficial
to the economic vitality of Lebanon’s tourism sector as
KidzMondo is poised to attract and benefit children and
families from all over the Arab World. I wish the entire
team at KidzMondo luck and lasting success!
