It has been said that ‘Children are great imitators.
So give them something great to imitate’. This quote
is at the heart of MTV’s quest with KidzMondo in this
grand educational adventure. Today’s society provides
children with less of the healthy open-air activities our
generation experienced growing up. Parents are forced
to rely more on indoor forms of entertainment, such
as television and video games. Our mission at MTV is
to provide high quality, children-adapted content that
includes both educational and entertaining features,
so that parents and educators can feel more confident
about the kinds of messages these programs are sending
children. However, this can never be a replacement
for real-time, interactive recreational centers that
are essential for every child’s healthy development.
MTV is enthusiastic about the opportunity to take our
programming activities beyond electronic media, and
meeting with our current and future audience face to
face, learning lessons from each other as we go along.
Our collaboration with KidzMondo allows us to meet
our younger viewers in a truly personal way, inside
an exceptional and unique playground setting where
children can develop their deep thirst for knowledge.
Our studios have been pleased to host the biggest names
in all fields imaginable. Today, we are ready to host our
most important guests; the ones on which our future is
based.
Television is spectacle. It is news, technology, creativity,
culture and magic. Television is all that and more, but
with this medium also comes great responsibility. MTV
is proud to be part of KidzMondo’s official in-park TV
station and will offer visiting children and teens the
possibility of producing their own TV content on richly
designed sets, sparking their creative genius as they
go. With this initiative, we hope to bring the youngest
members of society a little bit closer to our world, and
maybe, just maybe, plant a seed that will grow into
tomorrow’s TV talent.
